A website without traffic serves no means. Different people adopt different strategies to generate traffic, but in recent days, the popularity of search engine optimization (SEO) has taken a big leap, and it emerged as the most popular way to drive traffic into the website. However, the majority of the stakeholders are exclusively relying on SEO, which is not a good sign. But, one needs to understand that SEO is a continuous process, and more often than not, it takes time. Besides, there are several amazing ways to increase the traffic on a website, and paid advertising is one of them. MindInventory has a team of experts to get traffic on your website for your business growth. Here, in this article, you will know the importance of paid advertising and how it can significantly boost your traffic in a very short period. But, before rushing to the theme of this article, here is a brief analysis of why you need to diversify your traffic.
The Importance of Diversification of Your Website Traffic
As mentioned earlier, there are a number of ways to increase your website traffic. Apart from SEO, you can also try several other effective measures to boost the footfall on your website, such as social media promotion, paid advertising, guest blogging, email marketing, and the long list will go on.
As Google continuously makes changes in its algorithm, it is virtually impossible to be on the right side, every time. As a result, it is advisable to diversify the source of your traffic. Therefore, you can continue to generate traffic, even if a couple of your primary traffic sources failed to perform.
The Concept of Paid Advertising
As the name suggests, the paid advertising is nothing but buying your traffic with advertisements. Though social media advertising and guest blogging are great ways to increase the number of visitors, they simply cannot compare against the search engine traffics.
Search engines contribute the most significant chunk in your website traffic. In the top portion of Google search engine, there is a place reserved for paid advertisements, and owners are required to pay Google in order to showcase their advertisement in that place. It makes an easy and attractive choice for the website owners to showcase their website on the top-end of the search result.
Advantages
Here are some of the basic advantages of the paid advertisement that you can expect.
1. Grow Your Audience Circle
Through paid advertisements, you can reach a greater number of audiences, and break the traditional barriers. In the long-term, it will further help your company in brand building.
2. Quick Result:
As mentioned earlier, SEO is a slow process and takes considerable time to show the result, but the same is not the case with paid advertisements. Unlike SEO, here, you can notice an instant growth in relevant traffic.
3. Result Tracking:
Paid advertisement can offer you a statistical progress report. You can track your improvement, which will further help you in better decision making. You can also analyze the report and get an insight into your return of investment.
4. Learn More about Visitors:
By measuring the collected data, you will be able to know some popular keywords that you can use in your future blogs. Besides, it will also offer several valuable knowledge about the behaviour trends of your visitors.
Classifications of Paid Advertising
Though there are multiple ways of paid advertising, Pay-Per-Impression (PPI), and Pay-Per-Click (PPC) are the two that stand out of the crowd.
Pay-Per-Click
PPC, which is also known as CPC (Cost Per Click), is a type of paid advertisement where you are required to pay a certain amount, every time a visitor clicks on your ad. Generally, the cost varies according to the ad type and the platform. Google AdWords and Facebook Ads are some of the leading PPC platforms in the market.
Pay-Per-Impression
PPI, which is popularly known as PPM (Pay Per Thousand Impression), is another type of paid advertisement where you need to pay a previously-agreed amount per every thousand display of your ad.
PPI VS PPC: Which One You Should Choose
There is no clear cut answer to this question. Both have their unique advantages over the other. Therefore, it has to be you who needs to take the final call according to your requirements.
Generally, the costs of PPI are relatively cheaper than its counterpart. Besides, you will have the guarantee that your ads are visible to a specific number of potential audiences. Therefore, if you are a budget user who does not want to spend a large amount of sum on the paid advertisement, PPI can serve you better.
On the other hand, in PPC, you need to pay according to the number of people entering your website. Therefore, it provides the guarantee to improve your traffic.
Wrapping it off
Paid advertising can be a fast alternative to SEO, but it is the combination of organic results, and their paid counterparts provide the perfect balance. MindInventory recommends to take advantage of paid advertising during the holiday period for the best possible result.